Confidentiality policy, Information on cookies

Updated July 2018

1. General
Romcard SA (“Romcard”, “we”) offers its customers products and services related to loyalty solutions. The objective is to allow Romanian companies to offer attractive and personalized loyalty programs to their clients. Security and protection of personal data is one of the most important issues in the context of loyalty management. That is why we pay special attention to high standards of data protection.
Romcard operates this site in accordance with the provisions of the European General Data Protection Regulation 2016/679 (“GDPR”) and all other relevant provisions in the field of data protection law. Our interest as in GDPR (legitimate interest) is to optimize our online offer and our presence on the web. Because the privacy of our visitors is important to us, we anonymize or pseudonymize data that can allow a relationship with individuals, such as the IP address or device ID, as soon as possible. Subsequent use, connection to other etracker data or transfer to third parties are excluded. We may periodically update this Policy as Romcard’s activity and services expand or change, or when we are obliged to respond to new legislative changes.

2. Contact
The administrator of your personal data is Romcard SA, Vasile Milea 2H, sector 6, Bucharest, Romania.
If you have any questions regarding the way we collect, store and use your personal information or you want a copy of the information we have, please contact us at the address above either at the email:

3. What is this site about?
On this site you can find information about our products and services in the area of loyalty solutions. The goal is to enable companies and consumers around the world to run loyalty programs safely and without problems. Security and protection of personal data is one of the most important aspects. Therefore, we pay special attention to high standards of data protection. Within this site we provide information about Romcard’s services as well as a contact form.

4. Cookies

4.1 What are cookies?
Cookies are small text files that are stored locally in your browser’s cache to be recognized. The cookie gets installed by a browser-based request (such as Internet Explorer, Chrome) and is completely “passive” (it does not contain software, viruses or spyware, and cannot access the information on the hard drive user). Romcard generally uses cookies that are required in order to smoothly run the site, that consequently do not permit to be user locked. In addition, we use cookies that improve the functionality and use of the site so that the site is customized and easier to use for visitors. You can choose your individual settings or set up your web browser to announce when cookies are stored or to prevent cookies from being stored. More information about this can be found in your browser’s help feature. We would like to inform you specifically that certain parts of this site do not work without cookies.

4.2 Cookie types
A cookie consists of two parts: the name and the content/value of the cookie. The duration of a cookie is determined; technically, only the webserver that sent the cookie can access it again when a user returns to the website associated with that webserver.
Cookies themselves do not require personal information to be used and, in most cases, do not personally identify Internet users.

  • Session cookies – these cookies are temporarily stored in the web browser’s cookie folder; they are stored until the user exits the site or closes the browser window (eg when logging on / off webmail or social networking account)
  • Persistent cookies – these cookies are stored on the hard drive of a computer or device (and generally depends on the default cookie lifetime). Persistent cookies also include those placed on a website other than the one the user is currently visiting – known as ‘third party cookies’ – which can be used anonymously to store the interests of a user so that advertising is delivered as relevant to users as possible.

4.3. Cookies advantages
A cookie contains information that links a web browser (user) and a specific webserver (website). If a browser accesses that webserver again, it can read the information already stored and can react accordingly. Cookies provide users with a pleasant browsing experience and support the efforts of many websites to provide user-friendly services: ex – the settings of the language in which a site is accessed, keeping a user logged in to the webmail account, online banking security, keeping products in the shopping cart, online privacy preferences, site language options, shopping carts, or relevant advertising.
Cookies are the central focus of the Internet’s efficient operation, helping to generate a friendly browsing experience and tailored to the preferences and interests of each user. Denying or disabling cookies can make some sites impossible to use.Denying or disabling cookies does not mean you will not get online advertising – just that it will no longer be able to keep track of your preferences and interests highlighted by your browsing behavior.
Examples of important uses of cookies (which do not require authentication of a user through an account):

  • Content and services tailored to the user preferences – news, weather, sports, maps, public and governmental services, entertainment sites and travel services
  • Offers tailored to the interests of users – password retention, language preferences (eg display of Romanian search results)
  • Retaining Child Protection Filters for Internet content (family mode options, safe search functions)
  • Limit ad serving frequency – limit the number of impressions of an ad for a particular user on a site
  • Provide more relevant advertising for the user
  • Measurement, optimization, and analytics features – such as confirming a certain level of traffic on a website, what type of content is viewed, and how a user reaches a website (eg through search engines, directly from other websites, etc.). Websites run these analyzes to improve sites for the benefit of users.

4.4 How long does a cookie exist?
Cookies are managed by web servers. The life of a cookie may vary significantly, depending on the purpose for which it is placed. Some cookies are used exclusively for one session (session cookie) and are not retained after the user has left the website and some cookies are retained and reused each time the user returns to that website (permanent cookie ). Cookies can be deleted by a user at any time through browser settings.

4.5. Third party cookies
Certain sections of content on some sites may be provided through third parties / vendors (eg news box, video or advertisement). These third parties may also place cookies through the site; these are called “third party cookies” because they are not placed by the owner of that website. Third-party vendors must also comply with the applicable law and privacy policies of the site owner.

4.6. Security and confidentiality issues
Cookies are NOT Viruses! They use plain text formats. They are not made of pieces of code so they can not be executed or can run themselves. Consequently, they cannot duplicate or replicate on other networks to run or replicate again. Because they can not perform these functions, they can not be considered viruses.

4.7. Other security issues related to cookies
Since identity protection is very valuable and is the right of every Internet user, it is advisable to know what issues can create cookies. Because they transmit constantly and in both directions information between the browser and the website if an attacker or unauthorized person interferes with the data transmission path, the information contained in the cookie can be intercepted. Although very rare, this can happen if the browser connects to the server using an unencrypted network (eg an unsecured WiFi network).Other cookie-based attacks involve bad cookie settings on servers. If a website does not require the browser to use only encrypted channels, attackers can use this vulnerability to mislead browsers to send information via unsecured channels. Attackers then use the information for unauthorized access to certain sites. It is very important to be careful in choosing the most appropriate method of protecting personal information.

5. Processing of personal data and other data by Romcard during visits to our site

5.1. How cookies are used by this site?
A visit to this site may place cookies:

  • Site performance
  • Visitor analysis

These cookies may also come from third parties.
Performance cookies
This type of cookie retains the user’s preferences on this site, so they no longer need to be set at every site visit.
Cookies for Visitor Analysis
Every time a user visits this site, third-party analytics software generates a user’s analysis cookie. This cookie tells us if you’ve visited this site before. The browser will tell us if you have this cookie and if not we will generate one. It allows the monitoring of the unique users who visit us and how often they do it. As long as you are not registered on this site, this cookie can not be used to identify individuals, they are only used for statistical purposes. If you are registered, we may also know the details you have provided us, such as your email address and username – subject to the confidentiality and provisions of the Terms and Conditions, the Privacy Policy and the legal provisions in force with regard to the protection of personal data.
Other cookies from third parties
On some pages, third parties can set their own anonymous cookies in order to track the success of an app, or to customize an app. Due to the use of this site, this site can not access these cookies, just as third parties can not access the cookies owned by this site. For example, when you share an article using the social network button on this site, that social network will record your activity.

5.2. Google Analytics
This Romcard website uses Google Analytics, a web analytics service from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses the cookies stored on your computer and makes it possible to analyze how you use the site. Cookie-generated information (including IP address) is transferred and stored on a Google server located in the United States. On this site, Google Analytics is prolonged with the code “gat._anonymizeIp ():” to ensure anonymized IP address collection (so-called IP-Masking). This means that Google will truncate / anonymize the IP address for the Member States of the European Union as well as for the other parties to the Agreement on the European Economic Area. Only in exceptional cases is the complete IP address sent and shortened by Google’s US servers. Google uses the information on our behalf to evaluate how the Romcard Web site is used to generate reports on site activities for site operators and to provide additional services for the use of the website and the Internet. In addition, Google may pass this data to third parties if law requires or uses their services to analyze this data. Google will not associate IP addresses with other information owned by Google. You can prevent cookies from being stored by choosing the appropriate settings in your browser. However, we want to point out that in this case some site functionality may not be fully available. Furthermore, you can prevent the collection and processing of cookie data related to the use of the website (including your IP) through Google by downloading and installing the browser plug-in available on the link.
More information on the terms and conditions of use and security of your personal data can be found at or

5.3. The information you provide by deliberate contact with us:
We provide a contact form on our site. Romcard will store the personal data you provide when submitting the completed contact form to its customer service (“CRM System”).
Romcard will use such personal data:

  • to respond to your contact request;
  • in anonymous form, to support business internal goals, namely data analysis, revisions, new product development, improved internet presence, improving our services, detecting usage trends, and determining the effectiveness of our advertising campaigns;
  • to prevent and identify abuse or fraud.

Data collected through the contact form will not be passed on to third parties.

5.4. Transfer of personal data
We use your personal data only for the purposes identified and within the limits necessary to achieve these purposes. Your personal data provided to Romcard may be transferred by us to other operators or persons empowered under applicable law only on the territory of Romania and only to other states in the Enlarged European Space.
The transfer will take place (if applicable) only on the basis of legal requirements. Transfers to public authorities and administrative bodies take place only within the scope of mandatory national law or if necessary in cases of abuse or fraud for civil and criminal enforcement. Transfer for other purposes – especially for the purpose of trading addresses – is excluded.

6. Data storage
We store your personal data for as long as it is necessary to fulfill the purpose for which it was collected, without prejudice to any legal obligations to keep, in particular in accordance with tax or accounting legislation.

7. Data safety
In order to protect personal data against loss, forgery or disclosure to unauthorized third parties, we have taken appropriate organizational, technical and administrative measures. Romcard uses firewalls to prevent unauthorized access to servers; servers are located in a secure location, accessible only by authorized personnel. All members of staff and all persons involved in data processing are subject to the obligation to comply with all data protection laws and to treat personal data confidentially.

8. Website visitors’ rights
According to GDPR, visitors, as individuals, have certain rights, in particular the right to access, correct, update, or request the deletion of personal data that we store.
If you wish to exercise any of these rights, you can do so at any time by contacting us at
You may oppose the processing of your personal data, restrict the processing of your personal data, or request the transferability of your personal data. Again, you can exercise these rights by contacting us at
Similarly, if we collected and processed your personal data with your consent, then you can withdraw your consent at any time. Withdrawal of your consent will not affect the legality of any processing performed prior to your withdrawal, nor will it affect the processing of your personal data on legitimate processing grounds other than consent. You have the right to submit complaints or complaints to ANSPDCP – the National Supervisory Authority for Personal Data Processing. For more information, please contact us at the email address above.

9. Tips for safe and responsible cookie-based navigation.

9.1. Due to their flexibility and the fact that most of the highly visited and largest sites use cookies, they are almost inevitable. Disabling cookies will not allow the user access to the most popular and used sites including Youtube, Gmail, Yahoo and others.

9.2. Customize your browser settings for cookies to reflect a comfortable level of cookie security.

9.3. If you do not mind cookies and you are the only person using your computer, you can set expiration dates to store your browsing history and personal data.

9.4. If you share access to your computer, you can consider setting your browser to delete individual browsing data each time you close your browser. This is a way to access sites that place cookies and to delete any visitor information at the end of the browsing session.

9.5. Install and constantly update antispyware applications.
Many of the applications for detecting and preventing spyware include detecting attacks on sites. This prevents the browser from accessing websites that could exploit browser vulnerabilities or download dangerous software.

9.6. Make sure your browser is always up-to-date. Many of the cookies attacks are exploited by exploiting the weaknesses of the old versions of browsers.

9.7. Cookies are everywhere and can not be avoided if you want to enjoy access to the best and greatest websites on the Internet – local or international. With a clear understanding of how they work and the benefits they bring, you can take the necessary security measures so you can browse with confidence on the internet.

10. How can I stop cookies?
Disabling and refusing to receive cookies can make some sites unfeasible or difficult to visit and use. Also, refusing to accept cookies does not mean you will not receive / see online advertising anymore.
It is possible to set the browser to disable these cookies or to set the browser to accept cookies from a particular site.
All modern browsers offer the ability to change cookie settings. These settings are usually found in the Browser’s “Options” or “Preferences” menu.